Who we are
A strategy firm for pharma and healthcare, built on clarity, singularity and precision.
eminds adcom private limited was founded in Ahmedabad in 2014 on a simple conviction: good creative alone does not accelerate a business, and strategy without the right creative yields nothing.
Today eminds works through two practices.
Pharma consulting
Helps leadership teams solve growth, portfolio, brand, launch and execution challenges.
Marketing communication
Carries that thinking to doctors, patients, the trade and the market.

Leadership
One shapes perception. The other shapes performance.

01 Pharma consulting
Sankar Sen
Turnaround Strategy & Pharmaceutical Growth Advisor
30+ years · Pharmaceutical marketing · Business strategy · P&L leadership
“Offering deep insights into what works in Indian pharma and healthcare marketing.”
Thirty years building and scaling pharmaceutical brands and businesses. Sankar leads the eminds consulting practice, from the first diagnosis to the plan that restores growth.
Track record
- 01Built and scaled brands exceeding ₹100 crore
- 02Led a business growth journey from ₹400 crore to ₹2,000 crore
- 03Extensive experience across cardio-diabeto and other high-competition pharmaceutical markets
- 04Expertise in business strategy, portfolio strategy, growth acceleration, competitive strategy and commercial execution
Expertise
- Portfolio strategy
- Product positioning
- Customer segmentation
- Sales force effectiveness
- Business scale-up
- Brand architecture
- Launch strategy
- Competitive warfare

02 Marketing communication & customer engagement
Shital Shukla
Brand Strategy & Customer Engagement Advisor
25+ years · Advertising · Brand strategy · Healthcare communication
“Creating communication that engages audiences, stays remembered and earns a response from the market.”
More than 25 years in brand strategy and healthcare communication, across 500+ brands in India. Shital leads marketing communication and customer engagement at eminds.
Track record
- 01Extensive experience of working with 500+ brands and corporates across India
- 02Specialist in product positioning, brand communication and launch strategy
- 03Converts strategic intent into powerful market-facing propositions
- 04Expertise in Creative Strategy, Visual Identity and Healthcare Customer Engagement
Expertise
- Pharma brand communication
- Hospital branding
- Pharmacy chain branding
- Corporate identity
- Positioning statements
- Product launch campaigns
- Sales promotion material
- Medical exhibition design
- Visual brand language
Clarity of Vision
Singularity of Purpose
Precision of Execution
Giving back
Building brands, backing futures.
eminds supports the education of deprived children in association with the national-award-winning NPO ‘Saharsh’.

Engage
Worth a ten-minute conversation?
Tell us where growth has slowed, or what needs to reach the market. We will tell you honestly how eminds can help.
Engage with eminds